Regardless of what type of website you’re creating, the main goal is to create something that attracts people. If it’s a business website, you need people to come to visit and purchase your product or service. If it’s a blog, you need people for ad revenue, visits, and even PPC.
Creating a good website isn’t easy as you’ll have to balance functionality and performance at the same time. Adding too many features and media to your website can cause it to slow down. On the other hand, having too few of these can make the website more boring.
Balancing between performance and function isn’t that difficult. The first thing you’d want to do is to take note of these website design mistakes that can gravely affect performance.
1. No Calls-To-Action
A call-to-action is basically a button that leads to a page where your visitor can do a specific action. This can be a button that leads to a sales page. It can even be one that leads to a page where your visitors can subscribe to a newsletter.This button doesn’t take up too many resources to load or even too big of space on your page. Don’t forget to incorporate it into your website.
A good call-to-action button needs to have precise words that indicate urgent action. It can be something as simple as, “Buy Now” or even “Subscribe Now!” As for the button itself, it should be in a highly visible color and it should be placed in an area where people are bound to see it.
2. Too Many Uploaded Videos
There’s nothing wrong with having many videos on your website. In fact, research suggests that people now love having something else to view on the page they visit. The problem however, is that having too many videos can affect how fast your website loads.
A good workaround to this would be to embed videos on your website instead. You can do this by pasting the embed code from a website like YouTube into the page’s code. Doing this means that the video will play directly from YouTube so your website doesn’t have to take up more resources to run it.
3. Not Using Hamburger Menus
Hamburger menus basically refer to drop-down menus. It streamlines website navigation greatly and it’s a lot pleasing to the eyes of a website visitor too. Whatever you do, don’t plaster your entire directory on a single webpage. Aside from making website navigation difficult, this can also affect your page’s performance.
4. Using Unclean Code
This problem can be fixed if you know to code. A website with an unclean code will take longer to load as there are more assets and lines of text to consider. A website that’s made by a person without extensive coding knowledge can end up being poorly coded.
Poorly coded doesn’t just mean that the website won’t load properly. It can also mean that the website features all sorts of unnecessary codes that can make the website’s performance suffer. If you want your website to perform at its best, make sure to hire expert coders so that they can streamline every line of code behind the scenes.
A perfectly balanced website should have a great performance and a whole host of features for the visitors at the same time. There are a lot of other things that you need to consider but these important pointers should take out most of the problem in the meantime.